One of the most important decisions in the process of going from PhD to Professor in Marketing starts with the choice of the PhD program. And that choice is strongly influenced by the reputation and success of the schools in creating good scholars and placing graduating students in good positions.
Recently, I talked to Eric Setten - who is currently applying to PhD programs - and he happily shared his approach to quantifying the efficiency of programs in terms of previous placement record of PhD students, using data from AMA's “Who went where” surveys. He collected the data from the past several years and assigned a point value to each placement based on the school's UTD research ranking (marketing journals from 2005-2014) and Financial Times 2014 MBA ranking. He then multiplied each PhD program's total placement points by their placement point average in order to score the program's strength in terms of both quantity and quality of placements. Here are the top 12 PhD programs in Marketing based on this statistic:
1. U of Pennsylvania
5. U of Chicago
7. U of California - Berkeley
11. U of Southern California
12. U of California - Los Angeles