December 1, 2015

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Learning Marketing: Education, Jobs, Teaching, and Research

April 24, 2014

I was invited by Kishor Vaidya, Associate Professor at the University of Canberra, to write an article about why should people want to learn marketing, to be published in a book called Marketing for the Curious: Why Study Marketing. Here it is an excerpt about available scholarships to study Marketing.

"Graduate programs can be expensive, but there is widespread financial support for degrees in Marketing in the United States. Business schools typically offer scholarships for MBA students taking values that can be as much as 100% of the cost, plus a monthly allowance. These scholarships can reward a variety of applicants. Some schools for example, the Simon Business School at the University of Rochester, have what is called leadership fellows. According to the school, these are . The Consortium for Graduate Study in Management offers merit scholarships for full-time MBA candidates who are U.S. citizens or permanent residents and demonstrate a commitment to the Consortium’s mission—to reduce the under-representation of African-Americans, Native Americans, and Hispanic Americans in U.S. businesses. Forté Foundation Scholarships are offered to full-time female MBA candidates who demonstrate exemplary leadership in one or more ways: academic leadership, team leadership, and a demonstrated commitment to women and girls via mentorship or community involvement."


Update September 2015: The book where this article appears, Marketing for the Curious: Why Study Marketing?, is for sale at



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