Articles in Peer-Reviewed Journals

Nevskaya, Y. and P. Albuquerque (Forthcoming), "How Should Firms Manage Excessive Product Use? A Continuous-Time Demand Model to Test Reward Schedules, Notifications, and Time Limits", Journal of Marketing Research.

Albuquerque, P., Brucks, M. L., Campbell, M. C., Chan, K., Maimaran, M., McAlister, A. R., & Nicklaus, S. (2018). "Persuading Children: a Framework for Understanding Long-Lasting Influences on Children’s Food Choices.", Customer Needs and Solutions, 5, issue 1, p. 38-50.

Jun B. Kim, Paulo Albuquerque, Bart Bronnenberg (2017), “The Probit Choice Model Under Sequential Search With An Application To Online Retailing”, Management Science 63(11):3911-3929.

Plain Language Title: A method to gain insights about how consumers look for information and purchase products online.

Paulo Albuquerque, Polykarpos Pavlidis, Kay-Yut Chen, Udi Chatow, Zainab Jamal (2012), “Evaluating Promotional Activities in an Online Two-Sided Market of User-Generated Content,” Marketing Science, May/June, vol. 31 no. 3 406-432. pdf


Paulo Albuquerque and Bart J. Bronnenberg (2012), “Measuring the Impact of Negative Demand Shocks on Car Dealer Networks.", Marketing Science, January/February 31:4-23, Lead Article. pdf


Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2011), "Mapping Online Consumer Demand,” Journal of Marketing Research, Volume 48, Number 1, February. pdf


Jun B. Kim, Paulo Albuquerque, and Bart J. Bronnenberg (2010), "Online Demand under Limited Consumer Search,” Marketing Science, Vol. 29, No. 6, November-December, pp. 1001-1023. Winner 2011 Frank M. Bass Outstanding Dissertation Award. pdf


Paulo Albuquerque and Bart J. Bronnenberg (2009), “Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category," Marketing Science, March, 28 (2), 356—372. pdf


Bronnenberg, B. J., Dube, J. P., Mela C. F., Albuquerque, P., Erdem, T., Gordon, B., Hanssens, D., Hitsch G., Hong, H., B. Sun (2008), “Measuring Long Run Marketing Effects and their Implications for Long Run Marketing Decisions, ” Marketing Letters, Volume 19, Numbers 3-4, December.


Paulo Albuquerque, Bart J. Bronnenberg, and Charles Corbett (2007), "A Spatio-temporal Analysis of Global Diffusion of ISO 9000 and ISO 14000 Certification," Management Science, Vol. 53, No. 3, March, pp.451-468. 

Working Papers and Work in Progress

Paulo Albuquerque and Yulia Nevskaya, “The Impact of Innovation on Product Usage: A Dynamic Model with Progression in Content Consumption”, 3rd round Marketing Science.

Chen Zhou, Paulo Albuquerque, Rajdeep Grewal, “Competition and Firm Service Reliability Decisions: A Study of the Airline Industry”

Paulo Albuquerque, Chen Zhou, Wendun Wang, “Geographic Variation of Consumer Switching”.

Shantanu Mullick and Paulo Albuquerque, "Evaluating the Impact of Fat Taxes: The Need to Account for Purchases for In-Home and Out-Of-Home Consumption"

Cases, Chapters of Books, In Press, and Online Articles

Paulo Albuquerque, Anne-Marie Carrick, and Joerg Niessing, (2017) “Smartick vs. Khan Academy: A Marketing Strategy for Moving Free Users to a Paying Model

Paulo Albuquerque (2014), "Studying Marketing: Education, Research, Jobs, and Teaching", in Marketing for the Curious: Why Study Marketing? (For College Students - Best College Majors, College Scholarships, Educational Research, Career Choices, and Success Stories) (English Edition), The Curious Academic Publishing.


George Cook and Paulo Albuquerque (2012), "The (un)Importance of Marketing and the CMO in the American Auto Industry", The Chief Marketing Officer Journal.


Paulo Albuquerque and George Cook (2012), "The dealer next door matters less than having your own house in order", AutoRetailNet, April.


Bronnenberg, Bart J. and P. Albuquerque (2003), “Geography and Marketing Strategy in Packaged Goods,” Advances in Management Strategy, Vol. 20, pp.215-238.